Podcast intros that slap. Product audio that delights. Brand anthems for offsites. Launch sounds. Event openers. Earworms.
what is dj led growth
PLG got you users.
SLG got you contracts.
DJLG gets you stuck in their heads.
SLG got you contracts.
DJLG gets you stuck in their heads.
The best earworm is the one your CAC wishes it could buy.
ABOUT US
You've optimized the funnel. You've A/B tested the button color. You've got product-led, sales-led, community-led, and whatever-we're-calling-it-this-quarter-led growth. We've got 15 years of experience designing products for high-growth tech—and secretly we make music too.
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SASS Filled YEARS
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Custom
Earworms
Earworms
Bespoke audio built for your brand — podcast intros, product sounds, TikTok loops, launch anthems. Not pulled from a library. Made for you, about you, sounding like you.
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Micro-Moment Design
We obsess over the 8 seconds that matter — the intro before anyone speaks, the sound when the upload completes, the audio that turns a feature into a feeling. Small sounds, outsized emotional ROI.
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SaaS-Native Creators
We've lived the roadmap fiction, the pivot parade, the 3am deploy. The music lands because we actually get the culture. You don't have to explain what "Series B" means to us.
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Earworm-as-Strategy
Your brand has a voice, a look, a vibe. We give it a sound that sticks. The mental virus that spreads through headphones, makes customers smile, and costs nothing to replay in their heads forever.
We turn your creative vision into unforgettable audio experiences
We craft songs into impactful digital moments that define your brand
We elevate your vision into engaging earworms that grab neurons & scream
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DJLG
If your custom ditty doesn't make at least one team member involuntarily grin during the first listen, we'll revise until it does. No charge. We have standards.
You can't hedge in a jingle. The constraint of brevity demands creativity, authenticity and clarity.
Every sound we ship is built from scratch for your brand. No libraries. No loops you've heard on someone else's show. Just music that belongs to you and sounds like it always has.
Customized packages perfectly suited to your project’s requirements
The Brand Ident Kit
Pay once, it's yours
$397
The fastest way to stop sounding like everyone else. Self-service, AI-assisted, and fully yours.
The Session
Starts at
$1,997
We get in a room and make something your audience will actually hum. That's rare. You know it's rare.
The Production Kit
Starts at
$7,500
For when your campaign needs to sound like itself across everything and you're tired of explaining "the vibe".
Frequently Unasked Questions
We give 2 FUQs about your questions.
Let's try to answer some of them.
Why would I pay for custom music when I can license a track for $30?
Because that $30 track is also being used by a fitness app, a real estate ad, and someone's wedding recap reel. Licensed music is fine if you don't mind sounding like everyone else. We build music that sounds like you — and only you. You own it. It's yours. No shared catalog, no surprise sync conflicts, no "hey, why does that competitor's podcast intro sound exactly like ours."
What's EarwormAI and should I be worried about it?
EarwormAI is our lyric collaboration tool — it helps generate directions, hooks, and thematic starting points based on your brand voice. It doesn't replace us. It accelerates the part where most projects stall: getting out of your own head. Think of it as a writing partner that never gets precious about its ideas. We still produce everything with human hands, human ears, and human taste.
Do I actually own the music?
Yes. Fully. Forever. Not a license. Not a lease. Not a "you can use it unless we decide otherwise." Every asset we deliver comes with full ownership and commercial rights.
Who are you and where did you come from?
We're Anthony and Katie Deloso. Married. Product designers. Yes, we made a music company — stay with us.
For 16 years we've designed software products you've almost certainly used and definitely have feelings about. We spent that time thinking obsessively about how brands feel — the details that make something memorable versus forgettable, distinct versus derivative.
And somewhere in those 16 years, we kept watching brands get everything right — the logo, the copy, the visual identity — and then completely abandon the audio. Licensing forgettable tracks from a shared catalog. Sounding exactly like their competitors. Leaving the one sense that hits people the deepest completely unattended.
We know what it takes to build something that feels like a brand. We've done it in pixels for a long time. DJ Led Growth is us doing it in sound.
We're not a record label. We're not a jingle house. We're product designers who got tired of watching great brands sound like nobody in particular — and decided to do something about it.
I don't know anything about music production — is that a problem?
It's the opposite of a problem. You don't need to know BPM from EQ. You know your brand, your audience, and what you're trying to make people feel. That's the brief. We translate it. The Brand Ident Kit requires zero production knowledge, and The Session is built around extracting what's in your head without making you learn our vocabulary first.
How long does this take?
The Brand Ident Kit turns around in 5–7 business days. The Session runs 2–4 weeks depending on scope and revision rounds. The Production Kit is a longer engagement — typically 4–8 weeks — because building a full sonic infrastructure for a brand isn't something you want rushed. We'd rather take the time and hand you something you'll use for years than ship something fast that ends up in a Google Drive graveyard.